Posts

3 Things Your Alumni Engagement Strategy Needs NOW

Last week our CEO, Melissa Schipke took some time to recap the major themes from Alumni Professionals conferences through the year. Some of the main take-aways included: Use data & analytics to be more strategic Reach and interest young alumni Give to your alumni before you ask of them So the question I will be looking to answer today is, “Where do we go from here?” After some thought and discussion between our Engagement Specialists here at Tassl, we’ve...

The Value of Research in Higher Ed Decision Making with Mike Hanus

In today’s technology-infused world, data-driven decision-making has shifted from a “nice-to-have” to a necessity. Universities want to see their resources be utilized most effectively (i.e. Growth Hacking). Large-scale, blanket campaigns are being replaced with individualized, targeted ventures as Alumni Relations Departments attempt to connect more intimately with their respective alums. Recognizing this shift, I decided to sit down with Mike Hanus, Founder of Constituent Research. Constituent Research conducts surveys and qualitative research across the student life cycle for...