Posts

Engagement 101 Chat: McKendree University

The Tassl team recently reached out to alumni engagement professionals around the country and asked what their biggest challenge was. One answer stood out in particular: “The biggest challenge we face in alumni engagement today is one that all alumni offices face. Staying up to to date with what alumni want as trends in how they want to be engaged change. In addition, figuring out exactly what measures should be used to determine how engaged an alumni is. I could...

Higher Ed Social Media Strategy with Liz Stahl: Part 2

Last week Liz Stahl from In Haus Consulting laid out the best ways for engagement offices to begin a social media strategy. This week we'll dive a little deeper into how to measure success and when you should be posting. Be sure to check out Part 1 of our interview with Liz, if you haven't already. You hear the term “Mobile First” a lot, how much should engagement professionals be thinking of mobile versus desktop “The number one rule of...

Higher Ed Social Media Strategy with Liz Stahl: Part 1

Social media is without a doubt the number one tool at an alumni engagement professionals disposal right now. Your reach and impact on Facebook, Twitter, Instagram and more is imperative to pushing upcoming events and initiatives. With that being said, in higher education, we don’t always know the best practices for using social media and sometimes it just falls on your desk. That’s why we reached out to Liz Stahl from In Haus Consulting to talk about higher...

Advancement Legends Podcast: Matthew Lambert

From driving the Oscar Meyer Wienermobile to the College of William & Mary, just your typical career arch in Higher Education. Matthew describes how the modern engagement office needs to have a well-rounded office and engagement strategy that helps fill generational gaps (28:00). Also, he explores the age old question on whether or not we can correlate donations to alumni engagement....