Posts

Alumni Engagement: Is it a pyramid or a funnel? Neither!

My first professional stop in higher education was in direct marketing for engagement management at EAB (formerly Royall & Company). One of the biggest perks of working at EAB is often you had the opportunity to work and travel with Dick Whiteside. Dick, the former VP of Enrollment at Tulane, was an infectious personality, a tremendous storyteller, and you any amount of time you got to spend with him on any given day would result in learning something valuable. In...

Chart your course for alumni engagement success

It’s April...already. What does that mean for most in the alumni engagement world? It means you’re entering the fourth quarter of your fiscal year and most of you probably have spring reunions or commencement events coming up quickly that take up plenty of your time and resources. While the thought of pulling off another reunion may give you heartburn, this is actually my favorite time of year. Why? Well, the fiscal year end always meant two things...

Total Eclipse of Engagement

MIT has always been known for innovation - and things are no different in their Alumni Relations Department. With some bright minds, teamwork and, of course, data - the alumni team is thinking outside of the box when it comes to staying connected to alumni across the country - or in this scenario - “inside the shadows.” One of the most creative uses of data-driven strategy and programming aligned recently with one big astronomical event- the Solar Eclipse. While everyone...

If you missed our Engagement 101 Workshop

A great beginning for our workshop series. Team Tassl recently hosted an Engagement 101 Digital Workshop over the lunch hour and we couldn’t be more excited about the level of interest from the Alumni Relations industry. With over 60 RSVPs for this event, we were excited to be sharing our introductory “virtual workshop” to help share our learnings here at Tassl and open dialogue among other professionals in alumni relations on these topics. During our registration process, we asked...

Engagement 101: How should we be recording alumni engagement?

Does jumping into the world of alumni engagement metrics and data seem too daunting? Do excel spreadsheets scare you? No worries, we’re here to help and let you know that it’s easier than you think to start tracking your alumni and using actionable intelligence to shape your goals, initiatives, and events. Welcome to Engagement 101, where we’ll go over the basics of building an alumni engagement and metrics program. Part 1: What should you be tracking? Part...