Posts

Total Eclipse of Engagement

MIT has always been known for innovation - and things are no different in their Alumni Relations Department. With some bright minds, teamwork and, of course, data - the alumni team is thinking outside of the box when it comes to staying connected to alumni across the country - or in this scenario - “inside the shadows.” One of the most creative uses of data-driven strategy and programming aligned recently with one big astronomical event- the Solar Eclipse. While everyone...

Using Analytics to Drive Event Programming

As alumni relations professionals, we repeatedly view attendee or RSVP lists for many different reasons. Because of the repetitive nature of this task, our top event attendees become seared into our brains in a way that only alumni relations professionals can understand. We also develop relationships with our repeat constituents as we welcome guests at our registration tables, mingle about rooms, and interact through virtual events. A former colleague of mine recently reminisced about the joy we found when a...

ROAD TRIP! Bring your campus to your alumni

It's always good to have alumni back on campus, especially when students are active. No matter how long you've been away from your alma mater, there is an infectious atmosphere of energy that can only be found on college campuses. The alumni you have coming back to campus though is pretty limited due to a number of reasons, and many of your highest affinity alumni never make it back. So what if you could bring your campus to your alumni?...

Why don't we have more cross alumni events?

For the fourth year in a row, I had the pleasure of attending the Alumni Charity Challenge in Richmond, Virginia. Every year I look forward to this event because not only is it a great night for my alma mater, Longwood University, but we get to see alumni representation from schools all over the country and the state. So what is the Alumni Charity Challenge? Five years ago VCU's RVA Gold Chapter had the brilliant idea to partner with the...

Your local alumni are hanging out... Are you?

Written by: Erich Kim, Tassl Summer Intern College is an investment. A time-consuming, expensive investment. With any investment, you expect returns that are bigger than the costs that you put in. If the benefits that you get from your college experience stop as soon as you graduate, isn’t that a lousy deal? Alumni social events are happening just about every weekend. If you’re missing out on them, you’re missing out on a lot of your college value....