engagement intiatives

Recently we held one of our monthly Engagement Roundtable’s at Tassl and this particular edition focused on “hot topics” in alumni engagement. It was one of the more spirited events that we’ve held, and many alumni professionals from around the country were active in the conversation. At one point the justification of metrics came up and CASE taskforce on this issue. One thing is abundantly clear, a lot of people have not seen the January whitepaper released from...

Successful events and programs leave a crowd with the impression that each detail magically floated into place after a flick of the wand and that a delightful team of characters danced and sang music throughout the process. Alumni Relations Professionals know that a successful event or program is the result of an intricate symphony bound together with timelines, project management, strict deadlines, organization, and planning. With all of the intricacies of event and activity planning, how can we find time...

When I was the Director of Alumni Relations at my alma mater I was often asked what my job entailed. Many thought my primary role was to raise money for the school. Others thought I was a party planner. While there is nuance to being an alumni engagement professional, at the end of the day we are all seeking one thing, to get someone to take an action. Whether you’re a major gift officer or someone running regional chapters,...