Posts

Engagement 101 Chat: McKendree University

The Tassl team recently reached out to alumni engagement professionals around the country and asked what their biggest challenge was. One answer stood out in particular: “The biggest challenge we face in alumni engagement today is one that all alumni offices face. Staying up to to date with what alumni want as trends in how they want to be engaged change. In addition, figuring out exactly what measures should be used to determine how engaged an alumni is. I could...

LinkedIn’s Career Advice Hub: A Game Changer for Alumni Network Mentoring

Creating and scaling successful mentorship programs has been a long time obstacle for alumni relations professionals. We know constituents want to grow their networks and we also know they provide significant value and insights for students and other alumni. Alumni relations offices have worked vigorously to help make these matches for the alumni and have been seeking technologies to help automate what has traditionally all been done manually. The CEO of Tassl - Melissa Schipke - has been watching this...

Total Eclipse of Engagement

MIT has always been known for innovation - and things are no different in their Alumni Relations Department. With some bright minds, teamwork and, of course, data - the alumni team is thinking outside of the box when it comes to staying connected to alumni across the country - or in this scenario - “inside the shadows.” One of the most creative uses of data-driven strategy and programming aligned recently with one big astronomical event- the Solar Eclipse. While everyone...

Don't be afraid to test your engagement strategies

There are plenty of challenges facing alumni engagement professionals today. One of the most significant challenges I continually hear across the country is how do you rise above the noise and grab the attention of your constituents? While there are plenty of answers to that question, another trend I’ve seen is that we (as an industry) are afraid to test new ideas. In a past life, I worked in college admissions as somewhat of a consultancy role when it...

If you missed our Engagement 101 Workshop

A great beginning for our workshop series. Team Tassl recently hosted an Engagement 101 Digital Workshop over the lunch hour and we couldn’t be more excited about the level of interest from the Alumni Relations industry. With over 60 RSVPs for this event, we were excited to be sharing our introductory “virtual workshop” to help share our learnings here at Tassl and open dialogue among other professionals in alumni relations on these topics. During our registration process, we asked...