New Case Study from Tassl Demonstrates +400% Increase in Alumni Engagement
Tassl, a leading constituent engagement software company, today released an update from a university study done this fall. The results demonstrated a material increase in alumni participation, interaction and engagement during the key homecoming weekend. This study follows the 2018 roll-out and concluded testing at some of the leading universities and professional organizations.
About the Case Study: This fall St. Cloud State University celebrated its revitalization of Homecoming and deployed Tassl technology solutions that help measure engagement and track event registrations for homecoming activities. The key performance indicator chosen was participation in events throughout homecoming weekend. Specific targets were set that would determine a successful weekend and results far exceeded expectations.
“It was very easy for us to build our online event registration pages that could be accessed from a desktop or mobile device. We were able to have event registration live in only a few minutes and generate reports as we proceeded through the weekend,” says John Brown, Associate Director of Alumni Relations at St. Cloud State “RSVPs to events increased an incredible 486% and we even had to put a cap on specific events to stay within fire code. Needless to say, our Homecoming Weekend was a big success,” said Brown.
Audience Insights for specific events that took place throughout the weekend, along with registration traffic analytics will continue to provide key learnings that will support John and his team for future homecoming marketing and goals. “We’re working with forward-thinking universities and organizations who understand the importance of measuring constituent engagement, so they can optimize the experiences for their respective membership base,” says Melissa Schipke, Founder and CEO of Tassl. “As we work with thought leaders who are embracing newer technologies, such as St. Cloud State University, we learn and continue to improve our product to ensure we support the growth of all of these organizations,” says Schipke.
About Tassl: Working with leading universities and membership organizations Tassl has built a robust suite of tools to engage, measure and optimize all types of constituent engagement. Tassl is able to unlock valuable time and insights for constituent relations professionals with tools that enhance their user’s engagement experiences and automates administrative efforts for their staff. Now, organizations can quickly launch and measure events and initiatives, develop a critical understanding of how the membership base behaves and grows, and create a culture of recognition for lifelong engagement.