Posts

Inside Alumni Relations White Paper

White Papers brought to you by #TeamTassl Topic: Inside Alumni Relations See what alumni engagement professionals from around the country are saying about their engagement challenges, successes, and other industry hot topics. Topics Covered How alumni relations professionals feel about current trends Average amount of time spent on administrative work Trends on upcoming goals in alumni relations We are excited to be able to share the great insights we uncovered from alumni engagement professionals at universities across the country. To...

Alumni Engagement: Is it a pyramid or a funnel? Neither!

My first professional stop in higher education was in direct marketing for engagement management at EAB (formerly Royall & Company). One of the biggest perks of working at EAB is often you had the opportunity to work and travel with Dick Whiteside. Dick, the former VP of Enrollment at Tulane, was an infectious personality, a tremendous storyteller, and you any amount of time you got to spend with him on any given day would result in learning something valuable. In...

Engagement Philosophy: The value of an alumnus

Recently we held one of our monthly Engagement Roundtable’s at Tassl and this particular edition focused on “hot topics” in alumni engagement. It was one of the more spirited events that we’ve held, and many alumni professionals from around the country were active in the conversation. At one point the justification of metrics came up and CASE taskforce on this issue. One thing is abundantly clear, a lot of people have not seen the January whitepaper released from...

Chart your course for alumni engagement success

It’s April...already. What does that mean for most in the alumni engagement world? It means you’re entering the fourth quarter of your fiscal year and most of you probably have spring reunions or commencement events coming up quickly that take up plenty of your time and resources. While the thought of pulling off another reunion may give you heartburn, this is actually my favorite time of year. Why? Well, the fiscal year end always meant two things...