Posts

Alumni Associations & Local Group Leaders: Bridging the Gap

Alumni Group Leaders like Jason Gerdom have a vision of the future of Alumni networks. He’s raised his hand to help guide his university towards that vision; first as a leader of the Boston Chapter of the Indiana University Alumni Association, and now as a member of the IUAA Executive Council. Many schools have some version of Indiana’s Executive Council--a collection of passionate Alumni volunteers which acts as an advisory board to the leaders of their respective Alumni...

Digital Marketing & Higher Ed: A chat with Kevin Renton of eCity Interactive

As an Engagement Specialist at Tassl, I’m charged with putting together the pieces of the alumni experience in a way that tells a story of engagement. A unique part of our job here at Tassl is to always be exploring excellence in higher education, finding the people and organizations that are reshaping the industry. One such company that’s certainly delivered is eCity Interactive, a Philly-based Digital Marketing Agency with an impressive list of university clients including UPenn, Rutgers...

3 Things Your Alumni Engagement Strategy Needs NOW

Last week our CEO, Melissa Schipke took some time to recap the major themes from Alumni Professionals conferences through the year. Some of the main take-aways included: Use data & analytics to be more strategic Reach and interest young alumni Give to your alumni before you ask of them So the question I will be looking to answer today is, “Where do we go from here?” After some thought and discussion between our Engagement Specialists here at Tassl, we’ve...

Tassl's CEO on Rowan University's 40 UNDER 40 for 2016

From the Tassl Pressroom: Melissa Schipke, MBA'14, has been named to the Rowan University 40 Under 40 2016 List alongside famous alumni like Shaun T (Hip Hop Abs and INSANITY Workouts). Please join us in congratulating her for her accomplishments and recognition!...

Does "Growth Hacking" Have a Place in Higher Ed?

As a technology company, we think a lot about “Growth Hacking” when it comes to communicating our messages with impact and low marketing dollars. But what does it look like for Higher Ed? Is there flexibility for growth hacking in that space? According to his book, Growth Hacker Marketing, Ryan Holiday describes: With a mind for data and scrappy disregard for the “rules,” they have pioneered a new model of marketing designed to utilize the many new tools that the...