Posts

Alumni Engagement: Is it a pyramid or a funnel? Neither!

My first professional stop in higher education was in direct marketing for engagement management at EAB (formerly Royall & Company). One of the biggest perks of working at EAB is often you had the opportunity to work and travel with Dick Whiteside. Dick, the former VP of Enrollment at Tulane, was an infectious personality, a tremendous storyteller, and you any amount of time you got to spend with him on any given day would result in learning something valuable. In...

Engagement Philosophy: The value of an alumnus

Recently we held one of our monthly Engagement Roundtable’s at Tassl and this particular edition focused on “hot topics” in alumni engagement. It was one of the more spirited events that we’ve held, and many alumni professionals from around the country were active in the conversation. At one point the justification of metrics came up and CASE taskforce on this issue. One thing is abundantly clear, a lot of people have not seen the January whitepaper released from...

Chart your course for alumni engagement success

It’s April...already. What does that mean for most in the alumni engagement world? It means you’re entering the fourth quarter of your fiscal year and most of you probably have spring reunions or commencement events coming up quickly that take up plenty of your time and resources. While the thought of pulling off another reunion may give you heartburn, this is actually my favorite time of year. Why? Well, the fiscal year end always meant two things...

Engagement 101: Social Media Recap

The team at Tassl recently partnered up with social media expert, Liz Stahl, as part of our Engagement 101 series, to help lead discussions and talk about trends that impact the alumni relations space. Our team has had a ton of fun planning these sessions and talking to industry professionals about gaps in professional development that we can help fill. While we know a lot of our topics are also covered at conferences around the US, for institutions who have...

5 Tip to Simplify Your Alumni Event Management

Successful events and programs leave a crowd with the impression that each detail magically floated into place after a flick of the wand and that a delightful team of characters danced and sang music throughout the process. Alumni Relations Professionals know that a successful event or program is the result of an intricate symphony bound together with timelines, project management, strict deadlines, organization, and planning. With all of the intricacies of event and activity planning, how can we find time...