Engagement 101 Chat: McKendree University

The Tassl team recently reached out to alumni engagement professionals around the country and asked what their biggest challenge was. One answer stood out in particular: “The biggest challenge we face in alumni engagement today is one that all alumni offices face. Staying up to to date with what alumni want as trends in how they want to be engaged...

Higher Ed Social Media Strategy with Liz Stahl: Part 2

Last week Liz Stahl from In Haus Consulting laid out the best ways for engagement offices to begin a social media strategy. This week we'll dive a little deeper into how to measure success and when you should be posting. Be sure to check out Part 1 of our interview with Liz, if you haven't already. You hear the term...

Higher Ed Social Media Strategy with Liz Stahl: Part 1

Social media is without a doubt the number one tool at an alumni engagement professionals disposal right now. Your reach and impact on Facebook, Twitter, Instagram and more is imperative to pushing upcoming events and initiatives. With that being said, in higher education, we don’t always know the best practices for using social media and sometimes it just falls...

Advancement Legends Podcast: Matthew Lambert

From driving the Oscar Meyer Wienermobile to the College of William & Mary, just your typical career arch in Higher Education. Matthew describes how the modern engagement office needs to have a well-rounded office and engagement strategy that helps fill generational gaps (28:00). Also, he explores the age old question on whether or not we can correlate donations to...

ROAD TRIP! Bring your campus to your alumni

It's always good to have alumni back on campus, especially when students are active. No matter how long you've been away from your alma mater, there is an infectious atmosphere of energy that can only be found on college campuses. The alumni you have coming back to campus though is pretty limited due to a number of reasons, and many...