Not Quantity but Quality: Segmenting is Key

When I was the Director of Alumni Relations at my alma mater I was often asked what my job entailed. Many thought my primary role was to raise money for the school. Others thought I was a party planner. While there is nuance to being an alumni engagement professional, at the end of the day we are all seeking one...

Total Eclipse of Engagement

MIT has always been known for innovation - and things are no different in their Alumni Relations Department. With some bright minds, teamwork and, of course, data - the alumni team is thinking outside of the box when it comes to staying connected to alumni across the country - or in this scenario - “inside the shadows.” One of the...

Using Analytics to Drive Event Programming

As alumni relations professionals, we repeatedly view attendee or RSVP lists for many different reasons. Because of the repetitive nature of this task, our top event attendees become seared into our brains in a way that only alumni relations professionals can understand. We also develop relationships with our repeat constituents as we welcome guests at our registration tables, mingle about...

ROAD TRIP! Bring your campus to your alumni

It's always good to have alumni back on campus, especially when students are active. No matter how long you've been away from your alma mater, there is an infectious atmosphere of energy that can only be found on college campuses. The alumni you have coming back to campus though is pretty limited due to a number of reasons, and many...

Why don't we have more cross alumni events?

For the fourth year in a row, I had the pleasure of attending the Alumni Charity Challenge in Richmond, Virginia. Every year I look forward to this event because not only is it a great night for my alma mater, Longwood University, but we get to see alumni representation from schools all over the country and the state. So what...