Posts

Total Eclipse of Engagement

MIT has always been known for innovation - and things are no different in their Alumni Relations Department. With some bright minds, teamwork and, of course, data - the alumni team is thinking outside of the box when it comes to staying connected to alumni across the country - or in this scenario - “inside the shadows.” One of the most creative uses of data-driven strategy and programming aligned recently with one big astronomical event- the Solar Eclipse. While everyone...

Don't be afraid to test your engagement strategies

There are plenty of challenges facing alumni engagement professionals today. One of the most significant challenges I continually hear across the country is how do you rise above the noise and grab the attention of your constituents? While there are plenty of answers to that question, another trend I’ve seen is that we (as an industry) are afraid to test new ideas. In a past life, I worked in college admissions as somewhat of a consultancy role when it...

If you missed our Engagement 101 Workshop

A great beginning for our workshop series. Team Tassl recently hosted an Engagement 101 Digital Workshop over the lunch hour and we couldn’t be more excited about the level of interest from the Alumni Relations industry. With over 60 RSVPs for this event, we were excited to be sharing our introductory “virtual workshop” to help share our learnings here at Tassl and open dialogue among other professionals in alumni relations on these topics. During our registration process, we asked...

Using Analytics to Drive Event Programming

As alumni relations professionals, we repeatedly view attendee or RSVP lists for many different reasons. Because of the repetitive nature of this task, our top event attendees become seared into our brains in a way that only alumni relations professionals can understand. We also develop relationships with our repeat constituents as we welcome guests at our registration tables, mingle about rooms, and interact through virtual events. A former colleague of mine recently reminisced about the joy we found when a...

Higher Ed Social Media Strategy with Liz Stahl: Part 2

Last week Liz Stahl from In Haus Consulting laid out the best ways for engagement offices to begin a social media strategy. This week we'll dive a little deeper into how to measure success and when you should be posting. Be sure to check out Part 1 of our interview with Liz, if you haven't already. You hear the term “Mobile First” a lot, how much should engagement professionals be thinking of mobile versus desktop “The number one rule of...