How Engaging Your Alumni Impacts Your Reputation
Let’s face it, most college graduates accept their diploma, walk off stage and never look back.
According to CASE, the side effects of this behavior are clear:
“If the relationship between your alumni and your institution stalls when they leave campus, their knowledge of your activities and achievements will no longer evolve. The messages they will share with people will be out-of-date and could reflect poorly on the progress your institution has since achieved.”
Keeping alums up-to-date on the progress of their alma mater is one of the most important, yet under-appreciated duties of Alumni Relations departments nationwide.
Your college isn’t always looking for a donation when they send you a postcard or email. They could be delivering a news snippet worth bragging about!
Source: “CASE — Fundraising Fundamentals, Section 1.2.” CASE — Fundraising Fundamentals, Section 1.2. Web. 07 Mar. 2016.