Not Quantity but Quality: Segmenting is Key

When I was the Director of Alumni Relations at my alma mater I was often asked what my job entailed. Many thought my primary role was to raise money for the school. Others thought I was a party planner. While there is nuance to being an alumni engagement professional, at the end of the day we are all seeking one...

Engagement 101 Chat: McKendree University

The Tassl team recently reached out to alumni engagement professionals around the country and asked what their biggest challenge was. One answer stood out in particular: “The biggest challenge we face in alumni engagement today is one that all alumni offices face. Staying up to to date with what alumni want as trends in how they want to be engaged...

LinkedIn’s Career Advice Hub: A Game Changer for Alumni Network Mentoring

Creating and scaling successful mentorship programs has been a long time obstacle for alumni relations professionals. We know constituents want to grow their networks and we also know they provide significant value and insights for students and other alumni. Alumni relations offices have worked vigorously to help make these matches for the alumni and have been seeking technologies to help...

Don't be afraid to test your engagement strategies

There are plenty of challenges facing alumni engagement professionals today. One of the most significant challenges I continually hear across the country is how do you rise above the noise and grab the attention of your constituents? While there are plenty of answers to that question, another trend I’ve seen is that we (as an industry) are afraid to...

Higher Ed Social Media Strategy with Liz Stahl: Part 2

Last week Liz Stahl from In Haus Consulting laid out the best ways for engagement offices to begin a social media strategy. This week we'll dive a little deeper into how to measure success and when you should be posting. Be sure to check out Part 1 of our interview with Liz, if you haven't already. You hear the term...