Posts

Key Trends from 2017 in Alumni Relations

An exciting 2018 is up ahead and as departments start gearing up for new strategic planning for the 2018-2019 year, I thought I'd share some of the key trends we saw last year through conversations, industry conferences and research. Here are my thoughts....

Not Quantity but Quality: Segmenting is Key

When I was the Director of Alumni Relations at my alma mater I was often asked what my job entailed. Many thought my primary role was to raise money for the school. Others thought I was a party planner. While there is nuance to being an alumni engagement professional, at the end of the day we are all seeking one thing, to get someone to take an action. Whether you’re a major gift officer or someone running regional chapters,...

Engagement 101 Chat: McKendree University

The Tassl team recently reached out to alumni engagement professionals around the country and asked what their biggest challenge was. One answer stood out in particular: “The biggest challenge we face in alumni engagement today is one that all alumni offices face. Staying up to to date with what alumni want as trends in how they want to be engaged change. In addition, figuring out exactly what measures should be used to determine how engaged an alumni is. I could...

LinkedIn’s Career Advice Hub: A Game Changer for Alumni Network Mentoring

Creating and scaling successful mentorship programs has been a long time obstacle for alumni relations professionals. We know constituents want to grow their networks and we also know they provide significant value and insights for students and other alumni. Alumni relations offices have worked vigorously to help make these matches for the alumni and have been seeking technologies to help automate what has traditionally all been done manually. The CEO of Tassl - Melissa Schipke - has been watching this...